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Welcome to The Next Big Thing—a launchpad for bold ideas, breakthrough thinking, and boundary-pushing innovation in healthcare. Here, the brightest minds across Omnicom Health come together to reimagine what’s possible and spark the ideas that will shape tomorrow’s industry. From cutting-edge insights to transformative strategies, everything we share is designed to move you—and the world—forward. Because at Omnicom Health, we don’t just follow the future. We create it.
Let’s build what’s next, together.
Where 54 interns turned bold ideas into real impact.
How GenAI is Changing Health Search
Navigating fragmented, AI-powered health discovery with smarter strategies.
Can DTC Advertising Withstand the Coming Policy Shift?
Navigating new rules to keep DTC impactful and compliant.
2025 ASCO Annual Meeting: From Insight to Action
Omnicom Health’s cross-network perspective on ASCO 2025: innovation, personalization, and what’s next.
The Simulation Age of Healthcare Insight is here
Simulate strategy. Test faster. Rethink what’s possible in healthcare insight.
Game On, Healthcare: Why Marketers Should Show Up on the Global Stage
Live experiences are healthcare’s next big move
Seize the Shift: 5 Realities Healthcare Marketers Can’t Ignore
Why Experience Is the Future of Health Engagement