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Welcome to The Next Big Thing—a launchpad for bold ideas, breakthrough thinking, and boundary-pushing innovation in healthcare. Here, the brightest minds across Omnicom Health come together to reimagine what’s possible and spark the ideas that will shape tomorrow’s industry. From cutting-edge insights to transformative strategies, everything we share is designed to move you—and the world—forward. Because at Omnicom Health, we don’t just follow the future. We create it.
Let’s build what’s next, together.
Policy, innovation, and patient-first design converge to redefine healthcare access.
Is CX the New Growth Engine in Healthcare?
Five emerging trends redefining how healthcare connects, innovates, and grows through experience.
Beyond the Counter: Redefining the Pharmacy Experience
Through Spanish pharmacy experiences, we see what trust really means.
Pharma’s AI Problem: Advertising in the Age of Black Boxes
New HHS crackdown meets rising AI risks for pharma marketers.
Inside the Omnicom Health Internship Experience: Tomorrow’s Talent in Action
Where 54 interns turned bold ideas into real impact.
How GenAI is Changing Health Search
Navigating fragmented, AI-powered health discovery with smarter strategies.
Can DTC Advertising Withstand the Coming Policy Shift?
Navigating new rules to keep DTC impactful and compliant.